The Nascar Cup Series race at Bristol Motor Speedway drew in an average viewership of 3.81 million on Fox.
Confirmed:
- 11 per cent year-over-year (YoY) audience increase on equivalent race weekend last year in Atlanta
- Increase of ten per cent YoY compared to last year’s Bristol Dirt race
- Falls slightly short of the first running of the Bristol Dirt race in 2022, which received four million viewers
Context:
This was the first edition of the Bristol race since it switched back to concrete after a brief foray into becoming a dirt track. While its the first regularly scheduled race of the season to drop below four million viewers, it continues a strong start to the year for Nascar.
Even with the weather-affected Busch Light Clash and Daytona 500, the stock car racing series is averaging 4.04 million viewers so far this season. Nascar hasn’t averaged over four million viewers for a season since 2017.
Comment:
Coming next:
Nascar returns for its sixth race of the regular season at the Circuit of The Americas in Austin, Texas on 24th March.
Go deeper:
- What the data reveals about Nascar’s TV and sponsorship revenue, audience demographics, and social following in 2024
- What Nascar has learned from three years of the Bristol Dirt Race
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