Nascar’s Bristol race draws in 3.8m viewers

First Bristol race since switching back to concrete after three years as a dirt track.
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The Nascar Cup Series race at Bristol Motor Speedway drew in an average viewership of 3.81 million on Fox.


  • 11 per cent year-over-year (YoY) audience increase on equivalent race weekend last year in Atlanta
  • Increase of ten per cent YoY compared to last year’s Bristol Dirt race
  • Falls slightly short of the first running of the Bristol Dirt race in 2022, which received four million viewers


This was the first edition of the Bristol race since it switched back to concrete after a brief foray into becoming a dirt track. While its the first regularly scheduled race of the season to drop below four million viewers, it continues a strong start to the year for Nascar.

Even with the weather-affected Busch Light Clash and Daytona 500, the stock car racing series is averaging 4.04 million viewers so far this season. Nascar hasn’t averaged over four million viewers for a season since 2017.


Coming next:

Nascar returns for its sixth race of the regular season at the Circuit of The Americas in Austin, Texas on 24th March.

Go deeper:

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