MotoGP has expanded its deal with official tyre supplier Michelin to include title sponsorship of the French Grand Prix.
Contract:
- Michelin signs one-year deal to sponsor the race
- Event to be titled the Michelin Grand Prix de France
Context:
The event at Le Mans Circuit takes place from 10th to 12th May. Last year, MotoGP broke its all-time weekend attendance record at the French Grand Prix as nearly 280,000 fans flocked to the track for the 1,000th International Motorcycling Federation (FIM) Grand Prix.
Comment:
Dan Rossomondo, chief commercial officer of MotoGP’s rights holder Dorna, said: “Michelin are vital to MotoGP. It’s great news to welcome them as title sponsor for one of our best-attended events, which is also their home turf.
“It’s the perfect platform to underline the success of our partnership and keep building on it into the future. We know the more than quarter of a million fans expected at Le Mans for the Michelin Grand Prix de France are in for a show.”
Coming next:
MotoGP returns for its second round of the season in Portugal this weekend from 22nd to 24th March.
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