McLaren Racing has expanded its Formula One partnership with OKX ahead of the 2024 season.
Confirmed:
- OKX to feature on the car’s sidepods at 20 races this season
- One-off special livery to be unveiled for the Singapore Grand Prix
Context:
This is the second expansion of OKX’s partnership with McLaren Racing since the cryptocurrency exchange first partnered with the team in 2022. Last year, OKX took on sidepod branding at seven races.
Comment:
McLaren Racing chief executive Zak Brown said: “Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula One.”
Coming next:
The record-breaking 24-race Formula One season starts with the Bahrain Grand Prix on 2nd March.