Goodwood FoS signs multi-year Pirelli partnership

Italian tyre manufacturer to be exclusive tyre partner of Festival of Speed.

The Goodwood Estate has signed a multi-year partnership with Pirelli to be the exclusive tyre partner for the Goodwood Festival of Speed.

Contract:

  • Pirelli to create a number of activations on and off the hillclimb
  • Two exhibition spaces will illustrate key elements of the company
  • Italian tyre manufacturer will also display three new products at the event

Context: Pirelli has been the exclusive tyre partner for Formula One since 2011, as well as the unique supplier to the World Rally Championship. 

Comment: Goodwood owner The Duke of Richmond said: “Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner. As the leader in the prestige tyre market and the official supplier of tyres to F1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”

Coming next: This year’s Goodwood Festival of Speed takes place from 13th to 16th July.

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