Speedway Grand Prix and Endurance World Championship get new promoters as WBD exits

WBD Sports Europe steps away from global promoter deal despite having six years left on agreement.
Getty Images
  • PHA takes over EWC; Mayfield Sports Events will promote SGP until 2031
  • No change to broadcast availability of both series through WBD’s platforms

The International Motorcycling Federation (FIM) has announced new promoters for the Speedway Grand Prix (SGP) and Endurance World Championship (EWC) following the exit of Warner Bros Discovery (WBD).

SGP will now be promoted by Mayfield Sports Events until 2031, while Philibert and Associates (PHA) will take over promotion of the EWC from next season. The change comes despite WBD still having six years remaining on its original promotional agreement.

WBD Sports Europe will remain the global broadcaster and distributor of both championships but will no longer handle marketing and promotion. Broadcast availability will remain unchanged across WBD platforms, including HBO Max and Discovery+ in Europe and the US, Eurosport in Europe and Asia-Pacific, and TNT Sports in the UK and Ireland.


Related posts


“Following several years of a very positive relationship with the FIM, WBD Sports has decided to focus on their core business and therefore will not promote both the FIM Speedway World Championship and the FIM Endurance World Championship in the future,” said Jorge Viegas, president of the FIM.

“These championships are amongst two of the most important FIM competitions and such we have worked hard since last year to find new, reliable and competent promoters.

“We are delighted and proud to now be able to announce our new partners. With this in mind, I would like to thank WBD Sports and all its collaborators who have worked with the FIM, we wish them all the success with their new activities.”

Scott Young, executive vice president at WBD Sports Europe, added: “This change enables us to refocus our efforts on our core business, which is scaling coverage of FIM Speedway and FIM EWC to the widest possible audience while telling the stories of the sports, teams and riders.

“We are proud of the work we have done as promoter and remain committed to working with the FIM and all our partners to continue growing motorbike sports and helping them to reach new and larger audiences in our role as global broadcaster.

“On behalf of everyone at Warner Bros. Discovery Sports Europe, we warmly thank the FIM and all stakeholders involved in supporting us to organise and promote these exciting two championships.

“We also congratulate all riders and teams who have offered speedway or endurance motorbike fans an incredible show, which was a privilege for us to promote, and will continue to be a privilege for us to broadcast.”

Ready to make faster, more strategic decisions in motorsport? The BlackBook Motorsport Digital Membership provides executives with on-demand access to the exclusive content and commercial intelligence behind the business of motorsport – find out more here.

Share

Related content