Ferrari add Bitdefender to sponsorship portfolio

Cyber security and digital data protection company signs multi-year agreement with Italian F1 team.

The Ferrari Formula One team have signed a multi-year agreement with cyber security and digital data protection company Bitdefender.

The company, founded in Romania in 2001, will see its logo feature on the race helmets of Ferrari drivers Charles Leclerc and Carlos Sainz, as well as both Ferrari cars.

From the 2023 season, Bitdefender branding will appear on the drivers' race suits and on team apparel.

“We are pleased to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, striving for excellence in performance and a culture of security,” said Mattia Binotto, team principal and managing director of Scuderia Ferrari.

“It’s a pleasure to be able to count on a team partner such as Bitdefender, an innovative and accomplished company, already highly regarded for its professionalism and reliability.”

Florin Talpes, co-founder and chief executive of Bitdefender, added: “When every second counts, only the most advanced cars win races on the track, and only the most advanced technology has the power to effectively prevent, defend and respond to cyberattacks.

“Partnering with Scuderia Ferrari, the most iconic Formula One team, is a natural fit for Bitdefender, and we look forward to accelerating our brand awareness as we stay focused on providing our customers worldwide with leading edge cybersecurity protection.”