F1 takes AWS partnership global

Amazon's cloud platform expands deal signed in 2018.

Formula One has expanded its partnership with Amazon Web Services (AWS) as the cloud platform becomes a global partner.

The partnership, which began in 2018, has seen 20 data-driven Formula One insights offered on live TV, while AWS's high performance computing (HPC) enabled complex two-car computational fluid dynamics (CFD) aerodynamic simulations contributed to the 2022 car design.

AWS will continue to explore innovative ways for fans to enjoy Formula One through machine learning, artificial intelligence and cloud technologies. In addition, the company will work to design solutions across the areas of motorsport, media and data architecture, future track designs, and delivery of regionalised media offerings, as well as exploring the fusion of gaming, live event, and live action experiences.

The partnership will also explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.

AWS will also give special attention to science, technology, engineering, and mathematics (STEM) talent through its 'Deep Racer' and 'Gameday' programmes, which offer direct access to technology-related entertainment, competition, and education through Formula One-themed platforms, offering a unique way to learn and develop machine learning and artificial intelligence skills.

“Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans. Together we have successfully delivered the speed, scalability, and reliability Formula One requires to bring the expert analysis and insights to all our audiences and stakeholders,” said Brandon Snow, Formula One's managing director of commercial.

 “AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula One engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.”

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