Alfa Romeo F1 team partner with Aioka

Events company becomes global concierge supplier of Swiss team.

Alfa Romeo have agreed a deal that sees Aioka become their global concierge supplier for the 2023 Formula One season.


  • Partnership debuted at last weekend’s Monaco Grand Prix
  • Aioka will proivde add-on experiences for guests, corporate groups, and individuals throughout the course of the season

Context: The partnership aims to create a comprehensive experience for guests visiting the team, as Alfa Romeo seeks to emulate the precision of motorsport in the guest experience through Aioka's approach.

Comment: Alessandro Alunni Bravi, team representative of the Alfa Romeo Formula One team, said: “We are delighted to welcome Aioka as our global concierge supplier. Formula One is the pinnacle of motorsport, and we want our guests to have a holistic experience of the same level when visiting the team.”

Coming next: Moving forward, guests, corporate groups, and individuals attending this season can expect enhanced experiences thanks to the partnership. With Aioka's specialised concierge services, attendees will receive bespoke experiences, including but not limited to unique hospitality options, tailored travel and accommodation arrangements, and curated dining and entertainment features.

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