All-electric off-road SUV championship Extreme E has signed a multi-year partnership with Ocean Bottle.
Confirmed:
- The collaboration will look to remove the equivalent of one million plastic bottles from the ocean
- Partnership gets underway ahead of the 2024 Extreme E season
Context:
Extreme E has already purchased an initial 250 bespoke versions of the brand’s BOB bottle range, which is the equivalent to the removal of 250,000 ocean-bound plastic bottles. The bottles come embedded with an NFC-enabled smart chip, which allows owners to register the bottle to the Ocean Bottle mobile app to further fund the collection of ocean-bound plastic (for free) each time a refill is registered, thus delivering positive steps towards climate action.
Comment:
Extreme E managing director Ali Russell said: “I am delighted to announce our new partnership with Ocean Bottle. They are an award-winning company with strong commitments towards delivering environmental solutions and positive action, and it is great to partner with them for our upcoming fourth season.
“Extreme E has a shared environmental focus with Ocean Bottle on reducing emissions and combatting the climate crisis, with driving innovation at the forefront of this partnership. It is great to work with Ocean Bottle to remove a quarter of a million plastic bottles from our oceans as part of this agreement, and we look forward to exploring further opportunities to deliver more climate-friendly initiatives as part of our collaboration.”
Coming next:
The partnership gets underway for the start of Extreme E’s 2024 season, although the series is yet to announce its plans for next year.