Alpine and JAAQ to establish mental health platform in motorsport

The Alpine Formula One team have agreed a partnership with mental health platform JAAQ.

Contract:

• JAAQ branding will feature on the team’s car, as well as pit crew helmets
• Drivers Esteban Ocon and Pierre Gasly have contributed their mental health stories to the platform
• Academy driver Abbi Pulling has also provided her story on overcoming challenges in her pursuit of reaching Formula One

Context:

Coinciding with Mental Health Awareness Week, the partnership aims to empower Alpine employees to learn more about their mental health. The hope is that this positively impacts the wider motorsport industry through the visibility of the partnership.

The JAAQ platform allows users to connect with and listen to testimonies of world-leading experts, celebrities, sports stars, and people sharing their own lived experience stories around various topics.

Comment:

David Gendry, chief commercial officer of the Alpine Formula One team, said: “Partnering with JAAQ.org is unique. It symbolises a shared dedication to nurturing wellbeing and BWT Alpine F1 Team is looking forward to helping JAAQ advocate mental health through the extensive reach that Formula One offers globally.”

Coming next:

This partnership comes ahead of the Emilia Romagna Grand Prix at Imola this weekend, taking place from 17th to 19th May.

Go deeper:

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