Alpine signs global sponsorship with H. Moser & Cie for all motorsport initiatives

Agreement is first deal covering French marque's entire motorsport portfolio.
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Alpine Motorsports has signed a global partnership with Swiss watch manufacturer H. Moser & Cie.

Contract:

  • H. Moser & Cie will be timekeeping partner of Alpine Motorsports
  • Contract covers Formula One, endurance racing, the junior academy, and the Rac(H)er initiative

Context:

This is the first time that Alpine Motorsports has signed a sponsorship deal that covers its entire motorsport portfolio.

The partnership will seek to establish knowledge-sharing between the two organisations, with a focus on an alliance with the team’s technical centre in Enstone and the brand’s Neuhausen am Rheinfall manufacturing centre.

Comment:

“H. Moser & Cie represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude,” said David Gendry, chief commercial officer of the Alpine Formula One team.

“Just like we push boundaries and races on track, H. Moser & Cie is moved by innovation and commitment. For Alpine and for H. Moser & Cie, every second counts and that’s the recipe for a successful partnership.”

Coming next:

Alpine’s motorsport season gets underway on the first weekend of March, with the opening races of both Formula One and the World Endurance Championship (WEC) taking place in Bahrain and Qatar, respectively.

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