Looking ahead to BBMF 2024: Ferrari, MotoGP and TikTok all part of stacked lineup
Outlining all the key information about the tenth edition of the BlackBook Motorsport Forum, the flagship event for the motorsport business community taking place on 25th April.
Podcast | MotoGP under Liberty Media’s wing: What the €4.2bn takeover means for the series
The BlackBook team discuss how MotoGP will need to reposition itself, the likely incoming marketing overhaul, and whether this means Liberty is more open to selling F1.
Formula E’s cumulative TV audience grows 40% across first four races
Engagement growth comes after all-electric series’ more assertive marketing strategy with F1 focus.
BTCC to stream 2024 season on TikTok
Every race to be available live globally for first time in series’ 66-year history.
Competitive racing, street circuits, and a US$250k bet: Why Formula E is making more noise about F1 than ever before
BlackBook Motorsport speaks with Formula E CEO Jeff Dodds and CMO Henry Chilcott to explore how the all-electric series has become more combative in its messaging, and why it has chosen now to proactively make more comparisons with Formula One.
MotoGP on the market: Does the series’ commercial performance justify a US$4bn valuation?
As MotoGP embarks on its new season against the backdrop of sale rumours, BlackBook Motorsport analyses some of the key media, consumer and financial data to get a clearer picture of what a prospective buyer would be acquiring.
Heineken, Peroni and Estrella Galicia: The rise of non-alcoholic beer sponsorships in F1
Recent sponsorship deals between Ferrari and Peroni and McLaren and Estrella Galicia have brought the topic of alcohol sponsorships in Formula One to the forefront once more. Agency executives consider the reasons behind the rise in deals in the sector and analyse the trends behind the promotion of alcohol-free brands.
Podcast | 2024 season preview: Is Verstappen’s dominance bad for F1’s business?
To mark the new motorsport season, Cian Brittle, Tom Brown and Peter Jones sit down to discuss the biggest storylines from
F1 Academy secures global broadcast coverage ahead of 2024 season
A total of 23 broadcasters will show live coverage in over 160 international territories, as well as on series’ YouTube and X channels.
A winning formula: Why isn’t the world watching Super Formula?
Despite being regarded as the second-fastest single-seater series in the world, Super Formula struggles for global attention. Olivia Hicks analyses the history of the Japanese single-seater series, its image as a feeder series, and its attempts to break out from the shadow of Formula One.