Formula One and MotoGP will now be under the same roof at Liberty Media, but what does this mean for both series?
The BlackBook team of Cian Brittle, Alice Evans, and Tom Brown discuss how MotoGP will need to reposition itself, the likely incoming marketing overhaul, and whether this means Liberty is more open to selling F1.
Talking points:
– Discussing Liberty Media’s acquisition of MotoGP (4:18)
– How Formula E has revamped its marketing strategy (20:33)
– What didn’t work with IndyCar’s Thermal Club experiment (34:16)
– How F1 is balancing its lack of competitiveness with an engaging marketing strategy (38:14)
BlackBook Motorsport Forum is back for its 10th anniversary edition. Join us in London this April to navigate the transformation of motorsport and the trends driving the industry forward into the next decade.