IndyCar inks multi-year deal with Evolve Transporters
Company already has existing relationship with IndyCar teams, manufacturers and suppliers.
Red Bull partner with EA Sports for 2024 F1 season
Video game developer signed personal endorsement deal with Max Verstappen last year.
Andretti Global finalises US$1m partnership expansion with Zapata AI
US-based team signed original multimillion-dollar deal with AI company in February 2022.
MotoGP names Estrella Galicia 0,0 as Spanish GP title sponsor
Spanish brand replaced Singha as motorcycling series’ global beer partner at start of this season.
Williams Racing sign licensing deal with Coachbuilt Whisky
Whisky co-founded by former F1 world champion and Williams driver Jenson Button.
WEC and Avis Budget Group agree one-year partnership renewal
Avis continues as endurance series’ official vehicle rental services premium partner for second season.
Looking ahead to BBMF 2024: Ferrari, MotoGP and TikTok all part of stacked lineup
Outlining all the key information about the tenth edition of the BlackBook Motorsport Forum, the flagship event for the motorsport business community taking place on 25th April.
Prema Racing to join IndyCar from 2025
Katherine Legge also to enter Indy 500 with support from Elf Cosmetics.
McLaren Racing agrees multi-year BAT sponsorship extension
British American Tobacco has been Woking-based team’s principal partner since 2019.
Haas F1 team agree regional partnership with Mercari
Partnership launches at this weekend’s Japanese GP, before focussing on US races.