- Arby’s will receive prominent branding and activations across the weekend
- Fast food chain replaced McDonald’s as a founding partner at last year’s Chicago Street Race
Nascar has added Arby’s as a supporting partner for the inaugural San Diego race weekend.
The event, which takes place from 19th to 21st June at Naval Base Coronado, will feature prominent branding and activations from the fast food chain.
“As we quickly approach race weekend, it’s important to align with brands that are bold and memorable,” said Amy Lupo, president of Nascar’s San Diego race weekend. “Arby’s brings energy, creativity and a loyal fan base that perfectly complements the excitement of Nascar. We’re thrilled to welcome them to this historic event.”
Arby’s joins Pala Casino Golf Resort and Spa and Camping World as supporting partners of the event. Defence products company Anduril will serve as title partner of the weekend.
This isn’t the first time that Arby’s has backed a new Nascar event. While not the first edition, Arby’s replaced McDonald’s as a founding partner of the third Chicago Street Race before the race was paused this year.
Arby’s first entry into Nascar was in partnership with Rick Ware Racing in 2025, supporting Cody Ware as a primary partner at 12 races.
This year, Arby’s has evolved its approach to team sponsorship by signing a multi-year deal across JR Motorsports’ three drivers in the second-tier Nascar series. This includes a tie-in with Dirty Mo Media, the content company created by Dale Earnhardt Jr, and features activations beyond the cars.
For Nascar, it underlines the importance of these fresh, unique events for attracting new partners to the series and retaining existing relationships. With an already expansive commercial portfolio, unlocking incremental sponsorship value can be challenging. Creating new entry points, such as race-level sponsorship tiers, offers a way to navigate these constraints.
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