The World Rally Championship (WRC) event in Mexico contributed 695 million pesos (€35.6 million) to the local economy.
Confirmed:
- Almost 600,000 fans attended the event
- There was a 61 per cent hotel occupancy in the state of Guanajuato
- Local businesses were contracted to collect plastics from the stages and recycle them, maintaining the event’s three-star accreditation
Context: The event, which took place from 16th to 19th March, was the first time WRC had returned to North America since the Covid pandemic, with the economic benefit hitting the three cities of León, Guanajuato and Silao in particular. Guanajuato has been the traditional base for Rally Mexico since 2004.
Comment: Juan José Álvarez Brunel, Guanajuato secretary of tourism, said: “The exposure that the state has through the multiple transmissions shows our organisational capacity, the beauty of our secondary roads, the environment and the great stories that are lived in Guanajuato. This edition was full of surprises with the incorporation of new municipalities and new venues that allow us to demonstrate that Guanajuato is the ideal destination for large-scale events.”
Coming next: WRC is almost halfway through its 2023 season, with the next round taking place from 22nd June to 25th June in Kenya.