World RX signs one-year partnership extension with Multitude

World Rallycross (World RX) has extend its deal with financial technology services provider Multitude.

Contract:

• One-year contract extension to deal signed last season
• Company to also title sponsor World RX of Sweden

Context:

Multitude initially agreed a deal with World RX last season, its first official involvement with the series after having a presence in rallycross circles through subsidiaries previously. The contract included trackside branding and visibility on the podium and during press interviews, which will likely continue this season.

Comment:

Arne Dirks, managing director of Rallycross Promoter, said: “The Multitude Group has had a close association with World RX for a number of years, partnering both the championship as a whole since last season as well as individual events.

“We are pleased to extend that relationship, which is testament to the value that both sides derive from it, and we look forward to continuing to work together in new, exciting and ever-more innovative ways.”

Coming next:

The 2024 World RX season gets underway from 6th to 7th July with the World RX of Sweden in Höljes.

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