Australia-based Supercars Championship has overhauled its fan experience with the launch of a new app.
- App developed in collaboration with Australian interactive agency Tribal DDB
- Available on Android and iOS, the app will offer a tailored experience to users
- Project in development for over two years and saw a ‘multi-million dollar’ investment from Supercars
The new app offers features including live timing, real-time commentary, personalised news updates, exclusive partner offers, and a range of other elements that promise to enhance the race weekend experience. This development follows the recent overhaul of the series’ website.
Shane Howard, chief executive of Supercars, said: “The new-look app positions Supercars digital offering as a modern, world class sporting league. It’s long been our ambition to invest in our digital platform to ensure relevancy and engagement in a world where fans are demanding more at their fingertips than ever before.”
The app sees its launch in time for next week’s 60th anniversary of the Bathurst 1000, taking place from 5th to 8th October.