Supercars Championship sews up New Balance partnership

US sportswear brand named official uniform supplier from 2024.
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Australian touring car series Supercars Championship has signed a partnership with US sportswear brand New Balance.

Contract:

  • New Balance to serve as official uniform supplier of Supercars Championship from 2024
  • Staff and administrative personnel will sport a range of New Balance gear at race events
  • Apparel lineup includes New Balance-branded footwear, polo shirts, hoodies, jackets and jumpers

Context:

The collaboration includes the support of Belgravia Apparel, the exclusive distributor of New Balance apparel in Australia, which will play a key role in ensuring a seamless integration of the sportswear brand into the Supercars ecosystem.

Comment:

Jamie Black, general manager, commercial, at Supercars said: “Our dedicated staff perform a variety of tasks to put on our Championship, and as we know, our events can take place in a variety of unpredictable conditions. New Balance’s wide-ranging apparel will ensure our team will be equipped to perform their job comfortably and safely, while maintaining the professional appearance we intend to portray.”

Coming next:

Supercars personnel will debut their New Balance uniform at the Thrifty Bathurst 500, taking place from 23rd to 25th February at Mount Panorama.

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