Silverstone raises a glass to Neft Vodka deal

Austria’s Neft Vodka has signed a partnership with Silverstone Circuit, the home of the British Grand Prix.

Contract:

• Neft Vodka becomes Silverstone’s first-ever vodka partner
• The brand will have a presence for the MotoGP and Formula One races, as well as at the Silverstone Festival

Context:

With more than 40 Silverstone events annually, Neft Vodka is looking to reach a large pool of UK motorsport fans, rather than partnering with a particular series. The brand has already partnered with the Racing Bulls Formula One team since the 2023 Las Vegas Grand Prix.

Neft will likely receive more visibility in official MotoGP spaces compared to Formula One given the latter has an existing vodka partnership with Belvedere. Even so, there remains plenty of Silverstone-owned hospitality spaces for the brand to make use of when Formula One rolls into town.

Comment:

“We couldn’t be more excited to team up with Silverstone,” said Jeff Mahony, chief executive of Neft Vodka. “Motorsport isn’t just about speed – it’s about precision, passion and those moments when everything just clicks. That’s exactly how we see Neft Vodka.

“We’re already deep in the racing world with our partnership with Visa Cash App Racing Bulls, and this just feels like the perfect next step. At Neft, we believe the best things come from simplicity and craftsmanship – something Silverstone embodies by bringing fans together around a shared love for the sport. Every race is a moment to savour, and we’re here to raise a glass to those who know how to enjoy the ride.”

Nick Read, chief commercial officer of Silverstone, added: “At Silverstone, delivering exceptional customer experiences is at the core of everything we do. Our collaboration with Neft Vodka allows us to elevate those experiences – offering our guests not just the thrill of exhilarating track action, but also the sophistication and comfort they expect from every aspect of their visit.

“Whether enjoying the electrifying atmosphere trackside or relaxing in our exclusive hospitality areas, guests can look forward to a seamless blend of excitement and elegance and this partnership reflects our ongoing commitment to enhancing every guest’s journey with us.”

Coming next:

The first major event for this partnership will be MotoGP’s British Grand Prix, taking place from 23rd to 25th May, where Neft Vodka will be featured in trackside hospitality areas and the Silverstone paddocks. This will then be followed by the Formula One British Grand Prix from 4th to 6th July.

Go deeper:

• Breaking down F1’s 2025 sponsorship portfolio
• What’s the state of MotoGP’s sponsorship portfolio ahead of Liberty Media’s takeover?