Toyota seals expanded Nascar partnership with Mobil 1

Expanded contract includes increased visibility across all US-based motorsport series in which Toyota competes.
Mobil 1

Toyota Racing Development has agreed an expanded partnership with Mobil 1 across its three Nascar Cup Series teams and other US-based motorsport series.

Contract:

  • Mobil 1 assets will be featured across Joe Gibbs Racing, 23XI Racing, and Legacy Motor Club
  • The brand will also continue to receive visibility across other series, including the NHRA Drag Racing Series and the IMSA SportsCar Championship
  • Strategic partnership will collaborate further on developing technological advantages

Context:

Toyota acts as the manufacturer for three Cup Series teams, having most recently added Legacy Motor Club ahead of this season. The expansion of this partnership will see the three teams contribute to driver development across several racing series and off-track, working together to develop the next generation of racers.

Comment:

“TRD’s technical partnership with Mobil 1 has been integral to Toyota’s on-track performance and success over the past 20+ years,” said David Wilson, president of Toyota Racing Development USA.

“From winning the Indy 500 to championships in Nascar, IMSA, NHRA and countless achievements in sports car, grassroots and dirt racing action, Mobil 1 has been the common denominator. As we begin another exciting racing season in 2024, we are honored to expand our partnership with Mobil 1.”

Coming next:

Nascar’s traditional preseason event at Los Angeles Coliseum, the Busch Light Clash, takes place on 4th February, before the Daytona 500 gets the 2024 season underway on 18th February.

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