Nascar launches immersive gaming experience on Roblox

The Nascar Speed Hub game is being produced in partnership with metaverse studio Dubit.

Nascar has launched its immersive gaming experience Nascar Speed Hub on the Roblox video game platform.


  • Nascar partners with metaverse studio Dubit
  • The experience also builds around a collaboration with Jailbreak developer Badimo
  • Players will be able to design cars, unlock exclusive virtual items, play minigames and connect to other popular experiences on the platform
  • Plans to include additional user-generated and official content in future

Context: Roblox is an online gaming platform that allows users to create their own games and play others made by fellow users. Players can compete in a time trial mode called 'Quest for Diamonds', and Jailbreak players will be rewarded with a limited-time Nascar-themed 75th anniversary skin upon completion.

Comment: Nick Rend, managing director of gaming and esports at Nascar, said: “This is the next step in expanding Nascar’s presence in the metaverse and engaging with the community in unique and creative ways. At Nascar we want to encourage the emerging generation of digital natives to manifest their passion for Nascar racing their own way. Nascar Speed Hub on Roblox is an exciting new space that lets players create and evolve their Nascar story on their terms.”

Coming next: Now four races into its 2023 season, Nascar travels to the Atlanta Motor Speedway for the Ambetter Health 400 on 19th March.

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