- Causey will officially assume new role on 28th November
- Nascar purchases ad placements ahead of Phoenix Raceway finale
Phoenix Raceway has appointed Latasha Causey as its new track president to replace Julie Giese.
Causey becomes the first female Black track president in Nascar history and the second woman to hold the position at Phoenix Raceway.
A Phoenix native, Causey is a founding member of the Nascar Accelerators host committee, which was established in 2020 and is comprised of community and business leaders who serve as Arizona’s ambassadors for Nascar.
Most recently, Causey served as vice president and community development officer for Bell Bank in Arizona. There, she helped guide the company’s efforts in helping minority-owned businesses, non-profit organisations, as well as underserved populations and neighbourhoods.
In 2021, Causey was named one of the most influential women in Arizona by local media site AZ Big Media and in 2018 the Phoenix Business Journal honoured her at its Outstanding Women in Business Awards.
“Latasha’s track record speaks for itself as a highly experienced executive that prioritises relationships and giving back to the community – also core values of ours at Nascar,” said Chip Wile, Nascar senior vice president and chief track properties officer.
“Nascar and Phoenix Raceway take pride in making a positive impact on the community through creating a best-in-class experience for fans when they visit the track, as well as through actively giving back and playing a significant role as a community partner. Because of these ideals, Latasha is the perfect fit to lead Phoenix Raceway into 2023 and beyond.”
Causey added: “I have been fortunate to call The Valley ‘home’ my entire life, and I could not be more grateful to become the next leader of Phoenix Raceway.
“Nascar is a sport that brings people together, and as a result, Phoenix Raceway plays a key role in showcasing our great community to visitors across the country every year. I cannot wait to help build upon the great work that’s already been done in making this facility one of the true gems in sports and entertainment.”
This weekend marks the Nascar season finale at Phoenix Raceway and, despite the event already being sold out, the organisation has purchased advertising placements and billboards all over Phoenix to generate buzz ahead of the championship event, as reported by Sports Business Journal (SBJ).
A ten-story wrap has been purchased on the Arizona Centre, while there are two 3D billboards near the Footprint Center, home of the National Basketball Association’s (NBA) Phoenix Suns.