More than Equal agrees data partnership with Kitman Labs

Advanced operating system will centralise data and allow for informed decisions around progress and performance of female drivers.
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More than Equal, the global independent motorsport initiative striving to find and develop the first female Formula One world champion, has agreed a data-led partnership with Kitman Labs.


  • Sports technology and analytics company Kitman Labs will centralise data for female drivers participating in More than Equal’s development programme
  • The updated platform will provide data accuracy and the ability to convert driver data into actionable insights and intelligence
  • Driver coaches can use data-led insights to analyse driver progress and performance


More than Equal’s offers a high-performance preparation programme that supports young, talented female drivers who have the potential to develop into elite racing drivers. With the help of Kitman Labs, the platform will ensure the consistent and accurate collection of data for female drivers, with a goal to optimise the driver’s performance on and off the track.

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer, basketball, rugby and American football.


“More than Equal is on a mission to revolutionise how female racing talent is identified, developed and supported,” said More than Equal chief executive Ali Donnelly. “We are thrilled to collaborate with Kitman Labs to provide our driver cohort with access to best-in-class performance technology, allowing our coaches to optimise and personalise their talent development.”

Coming next:

More than Equal chief executive Ali Donnelly will be appearing at the BlackBook Motorsport Forum on 25th April to discuss the steps the organisation is taking to develop the world’s first female Formula One world champion. Join us in London to hear more.

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