Haas
The Haas Formula One team has signed a four-race sponsorship deal with MGM Resorts International.
Confirmed:
- Partnership debuted at last weekend’s Monaco Grand Prix
- Branding to be visible on the steering wheel during races in Singapore, Austin and Las Vegas
- MGM Resorts will also appear in the team’s promotional content throughout the season
- Exclusive activations at select MGM properties, including team and driver meet-and-greets and garage tours, are planned
Context: MGM Resorts International joins a list of American brands partnering with their home Formula One team, including title sponsor MoneyGram, Chipotle and TravisMathew, with Palm Angels and Oakberry also having a presence in the US.
Comment: Günther Steiner, team principal of the Haas Formula One team, said: “We're naturally very excited as a team to be utilising MGM Resorts International properties throughout the Las Vegas event. The team at MGM Resorts has been fantastic to work with, and I think they're pretty enthusiastic to be partnering together with America’s only Formula One team at such a headline event for the city.”
Coming next: The partnership is expected to enhance the fan experience at the Las Vegas Grand Prix. Haas and MGM Resorts International will work together on fan-focused events and activities.