Goodwood has signed a partnership with superyacht broker Edmiston covering both the Festival of Speed and Revival events.
- Substantial branding presence across both events
- Helicopter airbridge to be created from Edmiston London Heliport to Goodwood
Context: The partnership sees Goodwood aiming to expand its reach into the yachting industry, while Edmiston wants to ensure its brand is associated with experiential events. The helicopter airbridge will ferry passengers in 20 minutes.
Comment: Jonathan Gregory, commercial director at Goodwood, said: “Edmiston is a very welcome new addition to our partnership programme and expands Goodwood’s reach into the yachting market. Edmiston is one of the world’s most respected and successful yacht brokers and a well-known innovator in their field. We are delighted to have them onboard and look forward to their presence at Festival of Speed and Revival.”
Coming next: First up is the Goodwood Festival of Speed, taking place from 13th to 16th July. Goodwood Revival follows from 8th to 10th September.