Front Row Motorsports (FRM) will expand to three full-time Nascar Cup Series entries from the start of the 2025 season.
Confirmed:
- Bob Jenkins-owned organisation intends to purchase one of four charters held by the outgoing Stewart-Haas Racing team
- 2025 will mark the team’s first time with three full-time entries since 2015, the year before charters were introduced in Nascar
Context:
FRM currently has two full-time entries in the Cup Series, with a third car having been entered at select events, such as for Kaz Grala at this year’s Daytona 500. This marks a sizable jump for the team that began as a part-time entry in 2005, before moving to full-time competition four years later. FRM recommitted to Ford before the start of the season and recently signed a technical alliance with Team Penske.
The purchase of the charter from the outgoing Stewart-Haas Racing team cannot currently be finalised as there is no charter agreement in place from next season. Once this is confirmed, FRM can move to conclude this agreement, likely for more than the US$40 million that Spire Motorsports paid for a charter last season.
Comment:
“It is good to get the news out now as we have a lot of work to do to prepare a new team,” said Jerry Freeze, FRM’s general manager. “All of us on the leadership team will be working through that, obtaining the parts and pieces needed for the new team. And, most importantly, adding to the dedicated and talented staff and culture that exists today within our organisation.
“Starting a new team from scratch is always a challenge, but with the opportunities in front of us, the talent we have in our leadership, and a bit of a runway to get there, I am confident that we can produce three competitive programmes out of the box for the 2025 season. We haven’t lost sight of what our goals for 2024 are, to get our teams into the playoffs for both series. If we can keep up the speed on track and have a little bit of luck to come our way, we can achieve our objectives.”
Coming next:
Nascar follows up the Coca-Cola 600 with the Enjoy Illinois 300 at Gateway from 31st May to 2nd June.
Go deeper:
- Nascar’s US$7.7bn TV deal: Why the annual value went up, who gets what, and the impact on fans
- US viewership: Nascar’s Coca-Cola 600 struggles against Indy 500 as F1’s Monaco GP hits record audience

Don’t miss the latest news and insights from across the business world of motorsport. Subscribe to the BlackBook Motorsport Weekly newsletter here.
