Formula E has agreed a deal with Taittinger to become the official champagne of the championship.
Contract:
- Brand will feature on the podium at each race, subject to local regulations
- It will also be served in the series’ premium hospitality section and at gala and special events
Context:
Taittinger steps in to replace Moët & Chandon as the all-electric series’ official champagne supplier, which held the position for the previous five seasons. Notably, this new partnership makes no mention of a sustainability focus, which could be influenced by Formula E’s new strategy to promote itself as a competitive motorsport series alongside the likes of Formula One.
Comment:
Jeff Dodds, chief executive of Formula E, said: “I am raising a glass to Taittinger, our official champagne partner. Everyone can picture a winning racing driver celebrating with a bottle of champagne; it’s a sight synonymous with triumph in motorsport, and we’re looking forward to celebrating the achievements of Formula E’s champions with Taittinger throughout our tenth season.”
Coming next:
Following its debut on the streets of Tokyo, Formula E’s next outing comes at a more traditional circuit. Misano will host the all-electric series for a double-header race in Italy on 13th and 14th April.
Go deeper:
- Competitive racing, street circuits, and a US$250k bet: Why Formula E is making more noise about F1 than ever before
- How Formula E is balancing its sustainable mission with global expansion as it begins its Gen3 era
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