Formula E has appointed Beth Paretta as its new vice president of sporting.
Contract:
- Paretta will oversee all sporting and championship activities at the all-electric series
- This will encompass developing new business opportunities and attracting participants to the series
Context:
Paretta is a pioneer in motorsport, leading the women-forward Paretta Autosport team in the Indianapolis 500 on multiple occasions and serving in executive roles at major automotive companies like Volkswagen Group, Aston Martin Lagonda, and Fiat Chrysler Automobiles (now Stellantis).
She was also the first woman to lead a performance brand and motorsport for a global automaker when she served as director of marketing and operations for Street Racing and Technology (SRT).
Paretta’s impact across motorsport is already far-reaching, having co-founded Women in Motorsports North America with racing legend Lyn St James. She also serves on the board of directors of the Motorsports Hall of Fame of America and is a delegate to the International Automobile Federation (FIA) Women in Motorsport Commission.
Comment:
“Beth’s extensive background in motorsport management and her commitment to innovation and inclusivity are invaluable assets for Formula E,” said Jeff Dodds, chief executive of Formula E.
“As we advance into a new era with our Gen3 Evo cars and look towards the Gen4, Beth’s leadership will be pivotal in steering our sporting operations to new heights and enhancing our global fan engagement.”
Paretta added: “I am thrilled to join Formula E, a pioneer at the forefront of motorsport innovation and sustainability.
“This role presents an exciting opportunity to influence the future of electric racing and extend the series’ impact on global EV development and sustainable practices. I am particularly excited to continue my advocacy for gender diversity within the industry under Formula E’s progressive platform.”
Coming next:
Paretta starts her new role from 1st May, in time for the series’ next round at the Tempelhof Airport Street Circuit in Germany from 11th to 12th May.
Go deeper:
- Why Paretta Autosport are both an achievement and a lesson for diversity in motorsport
- Competitive racing, street circuits, and a US$250k bet: Why Formula E is making more noise about F1 than ever before
