The Ferrari Formula One team have signed a one-year contract extension with Z Capital Group (ZCG).
Contract:
- Team partner deal will include prominent visibility on new car livery
- Collaboration will feature broader collaboration on new methods of engaging Formula One fans around the world
Context:
ZCG comprises private markets asset management, business consulting services, and technology development and solutions. This one-year extension continues a partnership that began in the 2023 season.
Comment:
“We are pleased to renew our partnership with ZCG, with whom we share a passion for excellence and the desire to push the boundaries of innovation, without losing sight of the values and authority that stem from decades of experience in our respective fields,” said Lorenzo Giorgetti, chief racing revenue officer of Scuderia Ferrari.
“We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula One and the very special world of Scuderia Ferrari.”
Coming next:
Ferrari will unveil their 2024 challenger on 13th February, ahead of the start of the new Formula One season in Bahrain from 29th February to 2nd March.