- GA+ ticket starts at US$1,350
- Offers standing-room only, with some seating available on a first-come, first-served basis
- Cheapest weekend ticket for this year’s race starts at US$600
The Las Vegas Grand Prix has launched a new tier of general admission tickets called ‘GA+’ for this year’s race.
In partnership with Heineken, the tickets start at US$1,350 plus taxes and fees. It offers standing-room only, with access to unassigned ‘bleachers’ on a first-come, first-served basis.
The package offers views of the Koval Straightaway, as well as access to entertainment and complimentary food and beverage offerings.
“We continuously strive to deliver value and broaden our product ladder to make the Las Vegas Grand Prix accessible to more fans, while maintaining exceptional fan experiences,” said Renee Wilm, chief executive of the Las Vegas Grand Prix.
“Heineken GA+ is a completely new ticket type for 2024 that offers a premium general admission experience in the heat of the action at a price point which is much more affordable than last year’s product offering for the same circuit location.”
Last season’s inaugural race was generally considered solid if not spectacular, but one criticism was the lack of affordable general admission tickets on offer. The US$500 price tag is among the most expensive of any Formula One race.
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This was compounded by fans being treated to nine minutes of on-track action on the first day of the three-day event. A dislodged manhole cover in the first practice session saw long delays and, ultimately, fans being escorted away from the racetrack before the second practice session began due to federal and union laws around the staff working at the circuit.
Wilm previously spoke to BlackBook Motorsport on the topic of affordable tickets, confirming that this was an area on which the organisers were focusing.
“We recognised the strong demand for a greater variety of pricing options and significantly more general admission tickets, so we prioritised the creation of new product offerings to appeal to a wider audience of our fans,” she said.
“This year, we have added over 7,000 more general admission tickets and two new, dedicated general admission fan zones – the Flamingo Zone by Caesars Rewards and the Caesars Palace Experience. We fully embrace all of our fans, from backpackers to billionaires.”
It has now been confirmed that the Flamingo Zone starts at US$150 for a one-day ticket and US$600 for a three-day ticket. The Caesars Palace Experience, a three-day ticket with standing-room only, is on offer for US$850.
BlackBook says…
Affordability was the biggest criticism levied at last season’s Las Vegas Grand Prix, which resembled more celebrity gathering than motorsport race.
In response, this ‘premium’ general admission ticket – which doesn’t guarantee a seat – has been priced at US$1,350. For context, a grandstand ticket at Silverstone Circuit starts at UK£549 (US$696).
Despite looking to embrace all fans “from backpackers to billionaires”, the entry-level ticket for this year’s event is US$100 more expensive than last year. Perhaps ‘backpackers of billionaires’ is more apt.
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