- Quint falling under Liberty Media ownership set to provide “operational efficiencies”, says Las Vegas GP CEO Renee Wilm
- Event wants to embrace all fans “from backpackers to billionaires”
The Las Vegas Grand Prix is looking to adopt a “more collaborative process” to improve its hospitality offering following its new partnership with Quint.
The Liberty Media-owned events company became the official hospitality sales partner of the Formula One race last week after the inaugural Las Vegas Grand Prix encountered teething problems in 2023.
Emily Prazer, the race’s chief commercial officer at the time, told BlackBook Motorsport that “we’ve been trying to survive” in the build-up to the event, and a challenging first race ultimately laid the foundations for a more focused approach in 2024.
Speaking ahead of the second Las Vegas Grand Prix, chief executive Renee Wilm told BlackBook Motorsport that Quint’s experience can only help the event moving forward.
“Quint’s partnership with F1 has helped them build a clientele of motorsport fans who travel to races around the world and are very familiar with the hospitality experience that is offered at F1 races,” she explained.
“The goal of this partnership is to work together to foster a more collaborative process around hospitality and experience products, and extend more offerings and experiences tailored to fans looking to attend the Las Vegas Grand Prix.”
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With Quint falling under the Liberty Media umbrella, Wilm said the Las Vegas race will also benefit from the operational efficiencies that come with being “able to leverage the resources and talent we have within our ecosystem”.
“The newly expanded partnership with Quint gives Liberty Media the opportunity to better understand the Formula One fanbase through an additional direct-to-consumer touchpoint,” continued Wilm.
“It provides improved visibility into the hospitality sales channel across the globe, allows for better mapping of ticketing inventory at future races, and mitigates risk of downward pricing pressure among resellers.”
A major concern around the first race was the pricing, specifically a lack of affordable options for regular motorsport fans. While the partnership with Quint will not be targeting general admission entries, there are plans in place to improve this area.
“We recognised the strong demand for a greater variety of pricing options and significantly more general admission tickets, so we prioritised the creation of new product offerings to appeal to a wider audience of our fans,” explained Wilm.
“This year, we have added over 7,000 more general admission tickets and two new, dedicated general admission fan zones – the Flamingo Zone by Caesars Rewards and the Caesars Palace Experience. We fully embrace all of our fans, from backpackers to billionaires.”
Wilm added that this year’s event will also look to “include additional sporting content that will appeal to new fans and core fans alike”, alluding to this new approach that doesn’t just target the “billionaires”.
“We intend to take our learnings from the inaugural race and make the fan experience even more seamless and innovative, while continuing to offer entertainment options that engage fans on and off the track,” said Wilm.
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