Formula One has signed an exclusive media rights deal with FanCode in India covering the next two seasons.
Contract:
- Over-the-top (OTT) platform becomes exclusive broadcast partner until the end of the 2025 season
- Contract includes broadcast rights to all race weekends, including practice, qualifying, sprint events and Grands Prix
Context:
There is a growing appetite for Formula One in India, particularly amongst younger and female supporters. Nearly 60 million fans follow the sport and one in two started following the series in the last four years.
Up until now, fans in the country were only able to access Formula One through the series’ direct-to-consumer (DTC) platform, F1 TV. However, this option was too expensive for many in India. According to the Times of India, an annual FanCode subscripion costs just ₹599 (US$7.23) compared to an F1 TV subscription at ₹2,499 (US$30.15).
Comment:
“I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons,” said Ian Holmes, director of media rights and content creation at Formula One.
“We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.”
Coming next:
The first race of the season takes place on Saturday 2nd March at the Sakhir International Circuit in Bahrain. With Ramadan starting on Sunday 10th March this year, the first two races of the Formula One season have been pushed from their normal Sunday slots.
Go deeper:
- The SkyPad, Martin Brundle interviews, and remote production: Inside Sky Sports’ award-winning F1 coverage
- F1 Academy and Charlotte Tilbury: Why brands need to up their game when it comes to sponsorship
BlackBook Motorsport Forum is back for its 10th anniversary edition. Join us in London this April to navigate the transformation of motorsport and the trends driving the industry forward into the next decade.