Haas F1 agree long-term kit and retail partnership with Castore

The Haas Formula One team have agreed a multi-year supply deal with sportswear brand Castore.

Key details:

• Castore becomes the team’s official kit and retail partner
• The brand will design and supply all on-track and off-track performance apparel for the team
• Castore to also produce replica teamwear and a series of dedicated fanwear collections

Context:

This new deal comes as Haas enter the 2026 season with a new title partner in Toyota Gazoo Racing. Castore’s pact will see it create special Japanese Grand Prix and US-focused collections, reflecting Toyota’s and Haas’ respective ties to each country.

The agreement also deepens Castore’s Formula One involvement, adding to its existing deals with McLaren, Alpine and Red Bull. Red Bull agreed a record-breaking extension with the company worth more than US$200 million in 2024, underlining Castore’s long-term commitment to the sport.

Comment:

“As ambitions and expectations for TGR Haas F1 Team grow significantly, we’re delighted to partner with Castore to present this elevated merchandise experience for our fans,” said Ayao Komatsu, team principal of Haas.

“As a name that has quickly become synonymous within our sport, Castore understands our need for agility and quality when providing the best to our team, and as a global brand, we’re excited to bring a greater offering via a first-class retail experience to our supporters.”

“Our partnership with TGR Haas F1 Team continues the exciting momentum we’ve built in Formula One,” added Tom Beahon, co-founder of Castore.

“TGR Haas F1 Team represents another world-class organization that shares our commitment to innovation and high performance. We’re proud to support the team with technically advanced apparel and to create elevated fanwear collections that bring supporters even closer to the sport.

“Together, we’re building on a powerful foundation as we enter this next chapter in Castore’s F1 journey.”

Go deeper:

• Haas F1 reveal profit of UK£6.5m in 2024
• Toyota Gazoo Racing steps up as Haas title sponsor from 2026