Toyota Gazoo Racing steps up as Haas title sponsor from 2026

• TGR became a technical partner of Haas in October 2024
• Toyota’s motorsport arm will also title sponsor Haas’ driver development programme

The Haas Formula One team have revealed that Toyota Gazoo Racing (TGR) will become their title sponsor from the 2026 season.

The outfit will be known as the TGR Haas F1 Team, marking an expansion of the partnership originally agreed in October 2024, under which the motorsport arm of Toyota Motor Corporation provides design, technical and manufacturing services to the US-based team.

Another key component of the new agreement will see TGR take on title sponsorship of Haas’ driver development programme. So far this season, TGR has given testing opportunities to Japanese drivers Ryō Hirakawa, Ritomo Miyata, Sho Tsuboi and Kamui Kobayashi, and this is expected to continue in a more official capacity from 2026.

“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement,” said Ayao Komatsu, team principal of the Haas Formula One team.

“Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026.

“The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”

Related posts:

• How the Las Vegas Grand Prix is staking its claim for F1 crown jewel status
  
• Selling the Americana dream: Inside Cadillac’s F1 commercial strategy

“Throughout our challenges in the 2025 season, I witnessed young TGR drivers and engineers begin to believe
in their own potential and set their sights on even greater dreams,” said Akio Toyoda, chairman of
Toyota Motor Corporation.

“Seeing this transformation moved me deeply. And today, I can say this with confidence, Toyota has finally begun to move – really move.

“I would like to express my sincere gratitude to Gene Haas and Ayao Komatsu for standing alongside our young members, believing in their potential, and facing the future with the same passion and perspective.

“By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra – will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage.

“Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.”

BlackBook says…

This brings to a close MoneyGram’s three-year stint as Haas’ title sponsor, a deal reported to be worth in the region of US$20 million per season.

The digital P2P payments provider brought much-needed stability to a team that had been rocked by ill-fated commercial partnerships with Uralkali and Rich Energy. Indeed, when it signed on, MoneyGram became Haas’ third title sponsor in just five seasons.

Formula One’s commercial landscape looks very different today, however, and Haas will hope that TGR’s racing expertise can translate into improved on-track performance.