DTM promoter ITR appoints Lars Stegelmann as commercial director

Series promoter looking to grow commercial operation with new hire.

German Touring Car Masters (DTM) promoter ITR has appointed Lars Stegelmann as its new commercial director.

Stegelmann takes over the commercial department of the organisation, looking to enhance the attractiveness of DTM for current and future partners. He will also be responsible for the global sales of ITR's series rights.

The 49-year-old moves from his role as chief commercial officer at Motorsport Network and has more than 15 years of industry experience.

“In Lars Stegelmann, we have got a colleague on board who, with his vast experience and his excellent network, can help us to continue the development of the DTM platform,” said, Benedikt Böhme, managing director of ITR.

“I am certain that, with his know-how, we can further sharpen the profile of the platform with view to the different target groups and requirements and can become even more attractive for our current and future partners.”

Lars Stegelmann, future director commercial of ITR, added: “DTM is one of the strongest brands in motorsport. The entire platform with the innovation of its five pillars is not only particularly attractive for drivers, teams and manufacturers, but also for partners and sponsors.

“For many brands and advertisers, the DTM platform is interesting because it is very exciting with its variety for corporate and communication goals around the target groups for motorsport. Challenging times were mastered successfully and now, the goal is to expand the foundation that has been laid while taking into account different interests in the process.”

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