Nascar's season opening Daytona 500 has recorded its third-lowest audience figures in history, with the Fox broadcast only beating out the rain-delayed events of 2020 and 2021.
Confirmed:
- Average of 8.17 million viewers tuned in on Fox, an eight per cent decrease on last year
- The six lowest audiences for the Daytona 500 have occurred in the last six years
- Viewership peaked at 10.1 million viewers
- 2023 Daytona 500 did average its highest household share since 2016, with 15 per cent of the national audience
Context: While the Daytona 500 appears to be struggling with viewership, it's important to note that, compared to IndyCar and Formula One in the US, it is in relatively good health. IndyCar and Formula One are both trending upwards, but only averaged 1.3 million and 1.21 million viewers respectively per race last season.
Comment:
Coming next: Nascar returns for its second event of the season this weekend with the Pala Casino 400.