The Aston Martin Formula One team have signed a lifestyle partnership with Velocity Black.
Contract:
- Velocity Black members to benefit from access to the team and drivers, as well as VIP tickets to races and special events
- Branding to feature on the nosecone of the Aston Martin car
Context: The digital members’ club and luxury concierge offers access to unique tickets, events and lifestyle experiences, and the Aston Martin deal represents Velocity Black's first expansion into Formula One.
Comment: Jefferson Slack, managing director of commercial and marketing at Aston Martin, said: “We are always looking for unique ways to harness the prestige and desirability of our brand, and we are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this. Through our partnership, Velocity Black members will receive unprecedented access at races, meet our drivers and enjoy our hospitality in the paddock.”
Coming next: Velocity Black branding was on the car for the first time at last weekend's Bahrain Grand Prix, and the team will be back in action at the next round of the Formula One season in Saudi Arabia from 17th to 19th March.