ADAC and Infront expand marketing partnership

Sports production agency becomes official marketing partner of DTM parent body.

The General German Automobile Club (ADAC) has expanded its partnership with sports production agency Infront.

Confirmed:

  • Infront becomes official marketing partner for the parent body of German Touring Car Masters (DTM)
  • Sports production agency to be exclusive marketer of DTM and ADAC GT Masters

Context:

Infront is installing a team in Munich to facilitate this expanded partnership, with the goal of jointly strengthening motorsport in Germany. This extension will continue a multi-year partnership for the foreseeable future.

Comment:

Thomas Voss, head of ADAC motorsport, said: “Through the partnership with Infront, we are making the marketing of the DTM and the other ADAC racing series fit for the future. Together we want to grow further and win new partners, especially for the DTM. With its know-how and global network, Infront is exactly the right partner for this.”

Coming next:

DTM will have an eight-round, 16-race season next year, which gets underway at the Motorsport Arena Oschersleben from 26th to 28th April.

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