Formula One’s financial growth since being acquired by Liberty Media in 2017 shows no signs of slowing down. Annual revenue rose 14 per cent year-over-year (YoY) to US$3.87 billion last year, contributing to a US$2 billion increase under Liberty’s leadership. Ignoring the Covid-disrupted 2020 season, overall revenue has risen each year since the takeover.
Primary F1 revenue grew to US$3.09 billion, which comprised revenue from race promotion (26.7 per cent), media rights fees (31.3 per cent), and sponsorship (21.7 per cent). This is the first time that sponsorship has accounted for more than 20 per cent of F1’s primary revenue since Liberty Media acquired the sport.
