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IMG Arena

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Website

https://www.imgarena.com/

Founded

2012

Sector

Agency

Size

51-200 employees

Location

London, UK

Red Bull Racing partners with Damac Properties | Red Bull Racing

Nascar extends premier partnership with Coca-Cola North America

Alpine to exit WEC after 2026 season

Nascar, Coca-Cola North America extend longstanding partnership; BodyArmor named official sports drink | Nascar

F1 week in deals: Aston Martin add two partners as Williams bag long-term Sainz backer

Nascar replaces Cabo Wabo with Cuervo as official tequila

IndyCar ‘agrees terms’ with Chevrolet and Honda to continue as engine suppliers

Pala Casino Spa Golf Resort becomes supporting partner of Nascar’s San Diego race and primary partner of 23XI Racing | 23XI Racing

Audi F1 team announces Ic! Berlin as official partner | Audi

Aston Martin F1 announce new partnership with Eight Sleep | Aston Martin

Did year one of Nascar’s US$7.7bn media rights deal meet expectations?

Horner in talks with MSP Sports Capital around potential ‘US$2.5bn’ Alpine deal

Aston Martin F1 team sign AI software engineering specialists Cognition in multi-year deal | Aston Martin

Williams F1 team toast new partnership with Estrella Galicia 0,0 | Williams

Celsius joins 23XI Racing and Corey Heim as an official partner for 2026 season | 23XI Racing

Formula E charges up Fortescue Zero extension

Cupra claims title sponsorship of Formula E’s Madrid race

Nascar Channel and FloSports to simulcast 16 races live | Nascar

F1 week in deals: Williams continue sponsorship drive with Anthropic and Barclays deals

Mics Out podcast: Which F1 team has started 2026 with the best sponsorship strategy?