Formula One testing is underway at the Bahrain International Circuit, but teams are still making off-track moves ahead of the new season.
To keep you updated on the latest developments, BlackBook Motorsport brings you this week’s commercial news from across the grid.
Aston Martin
Partner: Cognition
Designation: Global partner
Duration: Multi-year
Details: Cognition will help the team use artificial intelligence (AI) to perform software development tasks autonomously.
Partner: Eight Sleep
Designation: Official partner
Duration: One year
Details: Eight Sleep will provide the team with its sleep technology – ‘the Pod’ – designed to optimise recovery through temperature regulation and continuous physiological tracking. The company’s logo will also appear on the side of the nose of the car at every race, on driver balaclavas, on cooling vests (when worn by the drivers) and on the handheld cooling fans in the garage. Eight Sleep previously sponsored Mercedes between 2022 and 2023.
Audi
Partner: Ic! Berlin
Designation: Official eyewear partner
Duration: Multi-year
Details: The eyewear brand will support Audi both on and off the track with its range of products.
Williams
Partner: Estrella Galicia 0,0
Designation: Official beer partner
Duration: Multi-year
Details: Estrella Galicia 0,0 will be served in Williams’ team hospitality across European races. Company branding will be featured across the halo and rear wing endplate of the Williams cars, as well as on the helmets and race suits of Alex Albon and Carlos Sainz. There will be additional branding on the helmet of Sainz for both Estrella Galicia and its parent company Corporación Hijos de Rivera to highlight its continued commitment to supporting Spanish talent within Formula One.
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