Leaders in Motorsport Video: Behind the scenes with Frank Arthofer

An interview from the 2017 Black Book Motorsport Forum with Frank Arthofer, Formula One's global head of digital and new business.

Leaders in Motorsport Video: Behind the scenes with Frank Arthofer

Speaking at this year's Black Book Motorsport Forum, Black Book editor Eoin Connolly caught up with Frank Arthofer, Formula One's global head of digital and new business, to discuss how the world's elite motorsport series is using digital innovation to drive fan engagement, where the opportunities lie for the championship going forward, and to learn more about Formula One's plans to launch its first ever esports series.