Zandvoort to offer ticket-linked digital collectibles at F1 Grand Prix

All attendees can access collectibles through circuit’s official app.

Zandvoort is offering ticket-linked digital collectibles for the upcoming Formula One Dutch Grand Prix.

Confirmed:

  • All attendees can claim a collectible through the Dutch Grand Prix app over the course of the weekend
  • More than 100,000 fans are expected to attend the race
  • 75 people will receive an additional unique collectible commemorating the 75th year of the track

Context:

All collectibles are automatically generated through Get Protocol’s Digital Twin and then connected to CM.com’s digital tickets. This event marks the largest offering of digital collectibles directly to ticket holders attending an event ever. The user just needs to register on the app, at which point a custodial wallet will be automotically created and allow instant Web 3.0 access.

Comment:

Teun Verheij, head of marketing for the Dutch Grand Prix, said: “The launch of our digital collectibles is part of our overall approach in tapping into the new world of fan experiences. We love to interact with our fans and with these collectibles we are giving them something extra as a reminder of a fantastic race festival experience.

“With every fan having direct access to their digital collectible, the experience is completely integrated in our already existing digital landscape. With a recently renewed website an app, we are giving fans even more to experience. And these collectibles are exclusively for ticket holders”

Coming next:

Formula One returns from its summer break this weekend for the Dutch Grand Prix, taking place from 25th to 27th August.

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