The World Rally Championship (WRC) has extended its partnership with Wolf Lubricants until 2029.
Key details:
- Wolf Lubricants will continue as the title partner of the Wolf Power Stage
- The brand will continue to use Junior WRC to test new products
- The partnership will also expand to include Beyond Rally, WRC’s sustainability platform
- Wolf will run guest programmes throughout the year to entertain clients and conduct consumer promotions with distributors
- Wolf Power Space will be present in the service park at select events
Context:
Wolf Lubricants has been a partner of WRC since 2019 and this represents an early extension to their existing deal. With a renewed focus on sustainability, both organisations will work together on initiatives that connect technical performance with responsible progress across the sport.
Comment:
“This early renewal gives us the runway to plan bigger together for when we will mark ten years of our relationship,” said Arne Dirks, chief marketing officer at WRC Promoter GmbH.
“Fans feel this partnership every Sunday on the Wolf Power Stage, and our people see it in the service park. Extending to 2029 keeps that momentum and strengthens Junior WRC.”
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