- Rally.TV to be available as a standalone package or as part of an existing DAZN subscription
- Global deal excludes 12 countries, including France, China, and the UK
The World Rally Championship (WRC) and sports media company DAZN have signed an eight-year deal to distribute Rally.TV globally.
Through the agreement, WRC’s direct-to-consumer (DTC) service will be available either as a standalone package or as an add-on to an existing DAZN subscription.
On-demand content from Rally.TV will also form part of DAZN’s freemium offer, the entry-level tier that was initially launched in Germany last year before expanding to global markets at the beginning of 2024.
The ‘global’ distribution does exclude 12 countries – most notably France, China, and the UK. The other territories where DAZN will not carry Rally.TV includes some key markets for WRC, with the full list of exclusions also including Estonia, Finland, Hong Kong, Japan, Latvia, Lithuania, Poland, Republic of Ireland, and Sweden.
- Exploring the revamp of WRC’s Rally.TV, ‘the home of offroad motorsport’
- Rally Islas Canarias agrees two-year deal to join WRC calendar
“Teaming up with DAZN as a distribution partner offers us the ability to significantly increase the reach of our Rally.TV platform,” said Jona Siebel, managing director of WRC Promoter.
“As Rally.TV enters its second year, now is the time to take the next step in building the reach of Rally.TV and this relationship with DAZN will assist us in achieving that.”
Shay Segev, chief executive of DAZN Group, added: “This multi-year partnership with Rally.TV will create a global home for their exciting and compelling competitions, helping rally fans better access the sport they are so passionate about, while creating new engagement opportunities for WRC to access potential fans.”
Rally.TV delivers more than 30 weekends of live rallying per year, including WRC, the World Rallycross Championship (World RX), and the European Rally Championship (ERC), and features a 24/7 linear channel.
The platform will join the likes of the National Football League (NFL) Game Pass, the PGA Tour Pass, and FIBA’s Courtside 1891 as a standalone add-on offering within DAZN.