Williams Racing land Jumeirah Hotels & Resorts deal

One-year deal includes on-car branding.

The Williams Formula One team have signed a partnership with Jumeirah Hotels & Resorts.


  • Williams agree one-year deal
  • Jumeirah gains on-car branding
  • Activations to culminate at season-ending Abu Dhabi Grand Prix

Context: Jumeirah has locations at a number of Formula One Grand Prix locations around the world where it can activate the partnership.

Comment: James Bower, commercial director of Williams Racing, said: “Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on.”

Coming next: Jumeirah branding will be visible on the car for the first time at this weekend's Bahrain Grand Prix.

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