The Williams Formula One team have signed a partnership with Jumeirah Hotels & Resorts.
Contract:
- Williams agree one-year deal
- Jumeirah gains on-car branding
- Activations to culminate at season-ending Abu Dhabi Grand Prix
Context: Jumeirah has locations at a number of Formula One Grand Prix locations around the world where it can activate the partnership.
Comment: James Bower, commercial director of Williams Racing, said: “Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on.”
Coming next: Jumeirah branding will be visible on the car for the first time at this weekend's Bahrain Grand Prix.