Williams Racing bag multi-year partnership with THG

Tech platform’s global brands – Myprotein, Ingenuity and THG Eco – to partner across nutrition, technology, ecommerce and sustainability.

Williams Racing have signed a multi-year partnership with ecommerce company THG.

Confirmed:

  • THG will be an official partner across nutrition, technology, ecommerce and sustainability through its global brands
  • Myprotein to be Grove-based team’s nutrition partner; THG Eco signs on as sustainability partner
  • Ingenuity comes in as technology and ecommerce partner
  • Branding for Myprotein and Ingenuity will be present on the Williams car, driver overalls and team kit

Context:

The partnership kicks off from this weekend’s US Grand Prix and will continue through the remainder of the season. The length of the deal has not been confirmed, but the partnership will continue until at least the end of the 2024 season.

Comment:

James Vowles, team principal at Williams Racing, said: “We are thrilled to announce our global partnership with THG. Williams Racing has always been known as a disruptor in the racing world, including championing new technologies and challenging the status quo through innovation. We have found an equally future-focused and ambitious partner in THG, a British data-driven tech group and brand builder on the global stage and we’re excited to take on this journey together.”

Coming next:

This weekend’s US Grand Prix takes place from 20th to 22nd October at the Circuit of The Americas in Austin.

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