Williams Racing secure Komatsu as principal partner

Manufacturer supplied gearbox for Williams' last title success in 1997.
Williams Racing

The Williams Formula One team have secured a multi-year principal partnership with heavy equipment manufacturer Komatsu.

Contract:

  • Komatsu’s logo features prominently on team’s updated livery, as well as on driver racesuits and team kits
  • Partnership creates a foundation for cross-collaboration between the two parties

Context:

This deal reunites two brands that have tasted success together before. Komatsu designed, manufactured, and supplied the gearbox for Williams’ 1997 entry that delivered both a constructors’ championship for the team and a drivers’ championship for Jacques Villeneuve.

In a weird quirk, the Haas Formula One team have appointed Ayao Komatsu as their new team principal, so Williams will carry the name of a rival boss on their sidepods this season. This represents Williams’ first lead sponsorship deal since their ill-fated partnership with Rokit.

Comment:

James Vowles, team principal of Williams Racing, said: “Williams Racing is delighted to be rekindling our relationship with Komatsu. We have enjoyed huge success together in the past and reuniting is a significant step in Williams Racing’s long-term mission to return to the front of the grid.

“Both Williams and Komatsu are committed to attracting and developing the best young talent in pursuit of our goals and we look forward to working together again.”

Coming next:

The Formula One season gets underway in Sakhir with the Bahrain Grand Prix taking place from 29th February to 2nd March.

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