Nascar is in advanced talks to air a docuseries around this season’s playoffs on Netflix, according to Sports Business Journal (SBJ).
- Nascar is yet to announce any content plans around its ten-week playoffs
- Drivers and teams informed of plans for docuseries
Obviously looking to emulate the success of Formula One’s ‘Drive to Survive’ docuseries, Nascar is also wary of IndyCar’s increased marketing push in this area, with the ‘100 Days to Indy’ already paying dividends on viewing figures. This wouldn’t be the first time Nascar has worked with Netflix, with the two parties having collaborated on a docuseries around Bubba Wallace’s journey to the series.
Last season, Nascar produced a ten-episode docuseries on NBC’s USA Network, before moving it to the Peacock streaming platform. This year, with tension between teams and series organisers, Nascar has opted to focus on the playoffs instead of running a series like ‘Race for the Championship’. Once concerns around the new revenue sharing model are sorted, the stock car racing series will be in a position to create its own ‘Drive to Survive’.